Multi-Unit Franchisee Magazine Issue II, 2017 - Page 78

FranchiseMarketUpdate BY DARRELL JOHNSON Optimistic, Pessimistic, Or Just Plain Anxious? Mixed economic signals loom for 2018 W ill 2018 be a year for optimism, pessimism, or anxiety? Every year has its opportunities and challenges. The question is how the balance shifts from year to year. I find 2017 to be fairly predictable with the balance, at least from a business perspective, clearly shifted toward a tailwind, although not as strong as some had expected (and most of us had hoped). However, I try to provide a longer forec \ܚ^ۈX]\H[و[H\BXZ[]YXXX[XKB[ۜˈ]][Z[ ]8&\HۂXX]8%[Z\X\[Z\X[[[\%[YH]˂([Z\ ][[Z\Xš]ۋH[\H\[\[]KB]H\Y[[]HY˂X[HوH\Y\و[ۘ\XHHPH[YHوB[\HHX܈\\Y[ \H[H\وZ[XۜY\YHH\XX[ۙܙ\[]B\KYHX[]Hو^YܛB[[ܙX\Y[\X\H[[[H[\\ \]H[\ۛY[[BX\H܈ NH[YY (\[Z\ H\[Z\X]œ]H\[[ \\\X[HB\K\[ܙH[ۜY\H\BX\[[\[ X܈ܝY\\XX[H[[ܙH[Y][ۜ\BXZ[[ܙH؛[X]X܈[\Y\[ ^X\]YH[[ZYܘ][ۈXB]ܚXˈH\H[HXۙ [ۙ\XۛZX^[[ۈ[H URB\K^YYYۛHHHXKB][ NNLx$̌ H\[ [[][^ B[[ۜY]\[[[[[ۋH[YۚYX[Z[\]^H[[Y YH[Y][X]X][ZHH\[وHH[X[\]HX\ˈ\\[]ق[\KX\[ܙHZ[HH]B͂BUSKUSUSTQHHQHRH  H ˜\[H\Hۋ܈[و\ۙ™^[[ۈܛ\Y[[[ZXˈ]۸&]ZH]XوHۈ܈B^[[ۈ]\H\KXۚ^[\[\\H\[Y[Z\ܙY]\[][X]HܙY]\[ܙB[\X\H[[[YHX] \H\H[HوY][ۘ[X܂H[[\ܛۜY\Y\\ݙ[X\&\[X[ۈHX܈\\ BY[[[][ۘ\YB[\H[][]H\X\YXYY܈]ZX[K]8&\X\][B[\\H[[[ZH[YH\^H[ݙHYHY[]ܞH[\\\ˈ]8&\\\X\B^H\\]X^HX^H[K[Y]H\\Y[\\]H] B]ۜY\[ܛ][ˈ]8&\\\YH]Hܛ\XYHH]B\YH[H\YX\[H\[X[H\وHؙH\H\[ˈ][\Y[\\\HXZ[›\Y[H\[وYH\Y\˜XY\H[[\˂^H[[ۂۜ\]][K][Yݙ\Y[[][\[BܛHو^XH[[\X\B[[\[XY ][ZH]X\BYX\܈HYXH[ \[Z\œ^H]\[Z[HH[YHH^YܛBX]H[[]H M[HZ[Y][\]X[\HYܛK[]X^BZHH]\\وHYX\YH\܈[\H[ۙܙ\ˈY^YܛB[[\[[\X\H[[š\[^H\HZ[H[ۈYKB]\[[]ˈ]\H[Z[›وZ\ۜY\][ۈ[Z[Zق[HX[]H[H\H[Z[H]B[XۛZX[\X[[ N܈]\([[\ˈ[[KH[HۈB[Y]H] [H[\[\[[X[Hۘ\][وHXݙK[[ܙKH[ۙX\]˜\H[[Z^YYۘ[%[H\YۈY\[ܙX\و]\ [Y]ZXJHX[\K^YܛK[[HYۘ[\H\ۙ\[H[Y]H]]\ [[[HX܈XHܙX\[[\\[\X\[ۜY[B\[ۈ]Z[\Y\Y\[\XX[HH^YHۈۜ[Y\ۙY[Kx&Y[^H][[ۈš\ZX X\X\H]و۝[[X]X[HYXYH X\[ۋ]H[ MY\Z[Z\H]܈H]KB\YHYX\ˈ[H][[˜] ˌ\[\[HL XZو L[[ۋ]\]Y][˜YZ[\[YHY[YHY[X[]][˂Z[\[\\\[[Y[[[H\][\Y]K[HYܙ\][\[[]\[Hۙ][ۙYۂ[\X\]\H]܈[\X˜[\X\ˈ[H[\ۛY[H\B[H\H[Z[H][ܙHY[[HX[\\]Z\YXZ\[BYK][\Y\[\[H][ܙBYܝ[X\]\X\ \]]]H[\\]]H[[\\[[[˂\[ۈ\S›وS]K[[\[B[\X\\[H\ BZ[[ܛX][ۈ[[[\\܈H[\[œX܈[H NNKH[HXXY] M B ܈ې[]KK