Multi-Unit Franchisee Magazine Issue II, 2017 - Page 56

Finders Keepers Brandon and Mackenzie Hill Martha Moore and her family opened their first The Little Gym in 1996. They now own four gyms in North Carolina, South Carolina, and Tennessee. Moore could have continued to only use stan- dard job posting websites, but about a year ago she added video to her array of recruitment tools. Videos appeal to a generation raised on them, and Moore has found them an effective hiring tool. The Little Gym’s recruitment videos feature employees talking about their jobs and demonstrating what their typical day is like. “Video gives people an insight into what we’re about. It piques their interest. It also answers a lot of questions they may have,” she says. And, she adds, “It brings in great candidates.” Acing the interview Some franchise owners are crafting their employee interview process with long-term retention in mind. Richey has learned that relationships between employees and managers are an important element in building great job performance for the teams at his restaurants. He is looking for managers who understand that and value the connections they make with their team members. “One of our interview questions is ‘Should you have close relationships with your employees?’ Most people say no. What we’re listening for is ‘Yes.’ We ask them how they would foster a sense of family among their co-workers. We are looking for people who are out of the ordinary. That’s the kind of folks we want to hire.” Brooke Wilson and her husband Les have been quite successful with their five 54 MULTI-UNIT FRANCHISEE I SS UE II , 2 01 7 “Video gives people an insight into what we’re about. It piques their interest. It also answers a lot of questions they may ٔ)5ѡ5ɔ)Qݼ5QՍɅ͕́9Ѡ) ɽɝMѡȁ5Y@)ɽ5UD̀ظM)ѡȁЁɅ͔Ё́ݱݕ̰)ѡeٔɹѡЁѡхɐѕ٥)Օѥ́́Ёѡ͕)́مՅѡɥЁ)Ѽݽɬȁѡ+q1ѕѕѕt͡չ͕̰)ݥЁѡɕхє᥽qe)ٔѼɕ锁ѡ́)Ѽѕɵԁѡ)ݥѠȁ̸]݅ЁѼ)ݡ͔́ЁݕݥѠݡЁȁɅ͔)ȳt̸͡ͅq]хѡѥѼ)͍́ЁЁє̰)ЁѼ͕ЁЁѡѕ́ɕȁѠ)ѡЁձѡ͠ѡ)ɽͥɅѥ̻t)Q́ɽЁ͍ͥѡ݅䁙)مЁ݅䁥Ѡ)ɥɕх啕̸)QɅѥ́ѽ)5ɔЁɅ͕̰Ʌ́ѡ)ɕͥٔɅɽɅ)ɽȁɅͽȸQ́͡Ѽ)Ёѡиq]͔ȁ)啕́ȁ䁍ձɔ)٥ɕЁѕ́ѽ)ѡɕЁ́ѡȁt)̸͡ͅq]ͼ͔ɽ她Ѽ)ѕݔ͕啕́ѼɅ)ݽɭ͕́͡ѕ䁙ȁѡt)Q́ͼٔ)ɽѼ啕̰ݡ)́́ѥɕͽɍȁѡ)Ѽ͡ɔ̰ͬȁ՝ѥ̰ȁ)Ʌє̸͡qeԁeЁٔ)ѼɕٕЁѡݡt̰͡ͅqЁݔ)ɔхѱ䁕ٽ٥t