Multi-Unit Franchisee Magazine Issue II, 2016 | Page 82

Why I choose to attend the Multi-Unit Franchising Conference each year
Choosing how to spend your time may very well be one of the greatest challenges that you face as
a franchise business owner. For those with larger organizations, this challenge presents itself as
“resource allocation,” and can leave you feeling less productive than you did as a smaller operator.
In smaller organizations, perhaps more appropriately thought of as “where you are most needed.” I
often find that when the answer to this simple question becomes too difficult, that it is actually the root
of a much more problematic issue. A lack of focus.

Michael Kulp
Multi-Unit Franchisee
KFC, Pizza Hut
President/CEO, KBP Foods
262 Units

Over the years, one of the most effective ways that I have steered clear of falling into the trap of going
through the motions or becoming victim of the day to day monotony of the business, is through the very
careful selection and attendance of conferences such as the Multi-Unit Franchising Conference.
It is a time for me to gain a renewed excitement for the new ideas that exist among my colleagues, to
learn from many accomplished experts, and to plan how I might apply a variety of content shared at
such events to the strategies or challenges that our business faces.
More specific to this conference, it has allowed me to evaluate new and emerging brands in a very
efficient manner, and learn about the evolving nature of the franchise model in today’s business
environment.
I find a renewed energy and sense of urgency when wrapping up my time at this conference each
year. It “sharpens my saw” so to speak, and without exception, I always find that I leave this event
with a greater focus on where I’m headed and what I should be spending my time against, than
when I arrived. Gaining an edge regarding my clarity and focus has been invaluable to our growing
business, and well worth my investment of time and money to attend this annual staple event!
Cheers, and hope to see you at this year’s conference!

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