Multi-Unit Franchisee Magazine Issue II, 2015 | Page 6

Departments CHAIRMAN’S NOTE 2015 MUFC: Right Around the Corner! 6 Multi-Unit Franchisee CHAIRMAN Gary Gardner CEO Therese Thilgen EXECUTIVE VP OPERATIONS Sue Logan ONLINE What’ online @ mufranchisee.com 10 s Columns PEOPLE Talent Management 88 Are your front-line employees delivering your brand experience? BY STEVE ADAMS CUSTOMER SERVICE What’ Your Service Aptitude? 90 s It’s your job to teach your employees how to treat customers! BY JOHN DIJULIUS TECHNOLOGY New Chip on the Old Card 92 October deadline looms for EMV payment readers BY TOM EPSTEIN FINANCE EXECUTIVE VICE PRESIDENT Diane Phibbs VICE PRESIDENT BUSINESS DEVELOPMENT Barbara Yelmene BUSINESS DEVELOPMENT EXECUTIVES Judy Reichman Jeff Katis EXECUTIVE EDITOR Kerry Pipes MANAGING EDITOR Eddy Goldberg CREATIVE DIRECTOR Peter Tucker DIRECTOR OF TECHNOLOGY Benjamin Foley WEB DEVELOPER Don Rush WEB PRODUCTION ASSISTANT Esther Foley TECHNOLOGY PRODUCTION ASSISTANT Juliana Foley MANAGER, SOCIAL MEDIA Cheryl Ryan SENIOR SALES, EVENT & OPERATIONS SUPPORT MANAGER Sharon Wilkinson SENIOR PROJECT MANAGER, MEDIA AND BUSINESS DEVELOPMENT Christa Pulling MARKETING ASSISTANT, SPEAKER LIAISON Katy Geller FRANCHISEE LIAISON, SUPPORT COORDINATOR Leticia Pascal CREATIVE PRODUCTION ASSISTANT Phi Le MARKETING ADMINISTRATIVE ASSISTANT Lisa Crystal Overcoming the perils of poorly managed growth CONTRIBUTING EDITORS Steve Adams Rod Bristol John DiJulius Tom Epstein Steve LeFever Darrell Johnson Jim Sullivan Adam Pierno Thomas J. Winninger Dean Zuccarello BY ROD BRISTOL CONTRIBUTING WRITERS Helen Bond Debbie Selinsky Do