Multi-Unit Franchisee Magazine Issue II, 2014 | Page 6

Departments
CHAIRMAN’S NOTE

2014 Multi-Unit Conference 6

Multi-Unit

Franchisee
CHAIRMAN
Gary Gardner
CEO
Therese Thilgen

Planning for Growth

EXECUTIVE VP OPERATIONS
Sue Logan

ONLINE

EXECUTIVE VICE PRESIDENT
Diane Phibbs

What’ online @ mufranchisee.com 8
s

Columns

VICE PRESIDENT BUSINESS DEVELOPMENT
Barbara Yelmene
BUSINESS DEVELOPMENT EXECUTIVES
Jeff Katis
Judy Reichman
EXECUTIVE EDITOR
Kerry Pipes

CUSTOMERS COUNT

MANAGING EDITOR
Eddy Goldberg

Show Your Appreciation 64

CREATIVE DIRECTOR
Samantha Calden

Design a loyalty and rewards program that works!
BY JACK MACKEY

PEOPLE

Give Your Crew a Facelift! 66
Retrain your staff to increase sales
BY NATE DAPORE

SECURITY

Learning from Others’ Mistakes 68
Three online security failures offer critical lessons

DESIGN & PRODUCTION
www.petertucker.com
DIRECTOR OF TECHNOLOGY
Benjamin Foley
WEB DEVELOPER
Don Rush
WEB PRODUCTION ASSISTANT
Esther Foley
TECHNOLOGY PRODUCTION ASSISTANT
Juliana Foley
MANAGER, SOCIAL MEDIA
Cheryl Ryan
SENIOR SALES, EVENT & OPERATIONS
SUPPORT MANAGER
Sharon Wilkinson
SENIOR PROJECT MANAGER,
MEDIA AND BUSINESS DEVELOPMENT
Christa Pulling

BY DAVID ELLIS

MARKETING ASSISTANT,
SPEAKER LIAISON
Katy Geller

INVESTMENT INSIGHTS

FRANCHISEE LIAISON,
SUPPORT COORDINATOR
Leticia Pascal

A Balanced Approach 70
Investment fundamentals and feelings can coexist
BY CAROL SCHLEIF

FINANCE

Uncover Hidden Profits 72
Map your way to improved profitability
BY STEVE LEFEVER

EXIT STRATEGIES

Time To Sell? 74
New guidance expected to lower valuations
BY DEAN ZUCCARELLO

CONTRIBUTING EDITORS
Nate DaPore
David Ellis
Steve LeFever
Darrell Johnson
Jack Mackey
Carol M. Schleif
Thomas J. Winninger
Jim Sullivan
Dean Zuccarello
CONTRIBUTING WRITER
Debbie Selinsky
VIDEO EXECUTIVE PRODUCER
Tim Gardner
VIDEO PRODUCTION MANAGER,
CHOREOGRAPHY
Wes Deimling
ADVERTISING AND EDITORIAL OFFICES
Franchise Update Media
6489 Camden Avenue, Suite 204
San Jose, CA 95120
Telephone: [phone]
Fax: [phone]
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