Multi-Unit Franchisee Magazine Issue II, 2014 | Page 37
EPL Multi-Unit Fran Mag Ad_Layout 1 3/6/14 7:59 PM Page 1
IGNITE YOUR GROWTH
WITH EL POLLO LOCO®
FIRE-GRILLED CHICKEN.
UNIQUE BRAND POSITIONING
• Innovative Menu and Compelling Marketing Strategy: “We go
to obsessive lengths to deliver delicious handcrafted meals.”
• The company distinguishes itself with a unique offering of both
individual and family-size chicken meals and Mexican inspired
entrees such as burritos, bowls, and stuffed quesadillas.
• Unique concept with QSR+ positioning.
• 50/50 lunch/dinner daypart mix.
• Appeals to wide variety of consumers across different
ethnic, gender, age and income demographics.
• Aligned with industry trends: increasing preference for
fresher, healthier restaurant offerings and popularity of
bolder, spicier flavors.
MAP LEGEND
Target Markets
Future Growth
Unavailable
AVAILABLE TERRITORIES
El Pollo Loco® is currently seeking highly qualified, multi-unit operators
in the western United States. Specific highlighted areas of interest:
• Northern CA: Sacramento, San Francisco, San Jose
• Southwest: Dallas, Houston, San Antonio, Austin, Albuquerque, Tucson
• Mountain West: Salt Lake City, Denver
FOR MORE INFORMATION, CONTACT:
John Onstott, VP Franchising
[email protected]
Cell: 760-845-4469
©2014 El Pollo Loco, Inc.