Multi-Unit Franchisee Magazine Issue II, 2012 | Page 66

Best in Brand
He says it’s a lot cheaper than radio or TV, but it takes
ton. His father was one of the brand’s early franchisees, and
Hatton, who came on board to help him run his store in 1998, dedication. “I firmly believe in it. We turned a negative sales
was already a GM working his way up. “I didn’t have to in- trend into a double-digit positive trend,” he says. “It has to
vestigate another concept,” he says.
be an ongoing process, not an overnight success, and you’ve
Also, he says, “By being an EMT and firefighter I coul