Multi-Unit Franchisee Magazine Issue II, 2012 | Page 62

Health Stats

Franchising in the
Health Industry
FRANdata reports on growth in franchised health brands

W

ith increased consumer awareness about
health, you would expect to see a rise in franchised concepts related to health food. After all,
if brands with menus that are less-than-focused
on healthy fare are offering more greens, why not build a whole
brand and franchise concept around a rising trend?
Yet, between 2000 and 2010, the large majority of brands that
started franchising in the health industry remained in non-food
categories. And, since peaking in 2004, the number of new franchised food brands in the health industry has declined.

Brands Starting to Franchise in the Health Industry

market share in terms of franchised units. In fact, food-related
brands in the health industry halve BF