Multi-Unit Franchisee Magazine Issue II, 2012 | Page 6

Multi-Unit

Franchisee
Departments

Gary Gardner

CHAIRMAN’S NOTE

Therese Thilgen

Are Franchisors Entrepreneurs? 6
Yes, Virginia, franchisees are entrepreneurs!
Online

What’ online @ mufranchisee.com 8
s

CHAIRMAN
CEO

President

Steve Olson
Vice President Operations

Sue Logan

Vice President Marketing

Kimberlie Guerrieri

Vice President Business Development

Barbara Yelmene

Business Development Executives

Columns
Security

Defending Your Customer Data 68
Staying one step ahead of data thieves

Jeff Katis
Lorena Leggett
Judy Reichman

Executive Editor

Kerry Pipes

Managing Editor

Eddy Goldberg

BY GARY GLOVER

ART DIRECTOR
Franchise Update
media group

Finance

DESIGN & PRODUCTION

10 Ways To Boost Profits 70
Counter price-cutting pressures with these tips
BY STEVE LEFEV H()%