Multi-Unit Franchisee Magazine Issue II, 2012 | Page 48

M U L T I - B R A N D M A N A G E M E N T, C O N T I N U E D discovered that we can text coupons to our core group of customers and prompt them to come in to the store for products and services. Personality: Outgoing and like to have fun—work hard, play hard. I am direct and expect a lot from people because I give the same in return. How do others describe you? Generous, fair, funny, but can be to the point at times. How do you hire and fire? My people handle this, unless it’s a key top position in my company. I can’t do everything or I’d go crazy. How do you find good people? We have a window cling in all of our Subway stores that reads, “10 Reasons to Work for Texas Subs.” So we look to our customer base as well as our website, CareerBuilder, and SnagAJob for finding people. Times have changed; the newspaper isn’t as effective as the web. How do you train and retain? We have an employee training workbook that we created, and each new hire sits in on a 1.5-hour new employee orientation to cover the basics and fundamentals of our company and Subway. We also emphasize Subway’s online training, so we reward our people financially when they complete these courses. Financial incentives are performance-based on an employee’s ability. I try to provide good benefits like a 401(k), health insurance, and employee scholarships. How do you deal with problem employees? First, we let them know there’s a problem and we p &