Multi-Unit Franchisee Magazine Issue II, 2012 | Page 12
KEYNOTE SPEAKERS
Jim Collins, Author & Business Expert
GREAT BY CHOICE: UNCERTAINTY, CHAOS,
AND LUCK – WHY SOME THRIVE DESPITE THEM ALL.
Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance,
and how good companies can become great companies. Having invested nearly a quarter of a century of research into
the topic, Jim has authored or co-authored six books that have sold in total more than ten million copies worldwide. They
include: the classic BUILT TO LAST, a fixture on the Business Week best seller list for more than six years; the international
bestseller GOOD TO GREAT, translated into 35 languages; and HOW THE MIGHTY FALL, a New York Times bestseller
that examines how great companies can self-destruct.
His most recent book is GREAT BY CHOICE: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All,
co-authored with Morten Hansen. Based on nine years of research, it answers the question: Why do some companies
thrive in uncertainty, even chaos, and others do not? Great by Choice distinguishes itself from Jim’s prior books by its
focus not just on performance, but also on the type of unstable environments faced by leaders today.
Don Shula, Winningest Coach in NFL
History, Owner of Shula’s Steak House
Dave Shula, Former NFL Player and Coach,
President of Shula’s Steak House
You Can Inspire Anyone to Be a Winner
Don and Dave share their playbook for success on
the field and in franchising. Hear how to apply their
principles of goal setting, motivation, teamwork, and
honesty in building your winning team.
Nigel Travis, Chief Executive Officer, Dunkin’
Brands and President, Dunkin’ Donuts
Building Brand Value Through
Franchisee Collaboration
Hear how Dunkin’ Donuts and Baskin-Robbins have
succeeded for more than six decades and the role
franchisee collaboration played in its recent growth
and the companies’ future.
REGISTER NOW online at mufranchisee.com/2012 OR CALL 1-800-289-4232 ext. 216