Multi-Unit Franchisee Magazine Issue II, 2011 | Page 28

P O W E R

P L A Y E R S

“I was in Richmond, Virginia, and
went into a local Jason’s Deli one day and said,
‘Blimey, this place is packed!’”
over the operational end of the business and later turned his thoughts to
expanding it.
“I came on to do some consulting at the end of ’96 and got into it
more deeply in ’97. We knew what we
needed to do by the end of ’97, and
I took over the running of it in ’98.”
And there was more work to be done.
“When I came on board in ’96, I
started with a five-year analysis with
expenses and revenue,” says Miller,
the managing partner. “We were advertising free food. Plot number one:
Let’s stop advertising free food. The
gals who ran the company said that

was what Arby’s wants us to do. I said
to have faith in the product and earnings started moving up.”
Once the existing operations had
been restructured, Miller turned his
attention to growth. “My first act
when I too