Multi-Unit Franchisee Magazine Issue II, 2011 | Page 12

P O W E R

P L A Y E R S

By Kerry PiPes

Expansion-Minded!

Multi-brand franchising continues to gain

M

ulti-unit franchising is one
thing. Multi-concept franchising is something else entirely.
Nevertheless, it’s a place—and
a choice—that many franchisees love,
and where they excel. These determined
operators look for growth opportunities
and potential across several concepts,
sometimes in wildly different sectors. The multi-concept franchising model offers power in numbers (units,
brands, territory, and income potential), as well as the
security of spreading risk across different concepts in a
diversified portfolio.
Success in this realm requires an experienced operator
with a sophisticated approach to make
all the pieces work together smoothly.
It demands skilled, knowledgeable professionals and team members who can
operate under varying system requirements, market conditions, and consumer
demands. It’s not for everyone, but those
who do it, and do it well, say the benefits
far outweigh the risks.
This year we’ve updated our fourth annual “MultiBr [