Multi-Unit Franchisee Magazine Issue II, 2011 | Page 10
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For this and more web-exclusive content, visit www.mufranchisee.com/q211/.
conferences
Online edition
10th Multi-Unit Franchising Conference
A decade young and it just keeps getting better! Franchise Update
Media Group’s annual Multi-Unit Franchising Conference is rolling back into the city of high stakes, Las Vegas. Make plans now to
attend the conference on April 27–29, 2011 at The Venetian Las
Vegas. Expect the best in the industry to be front and center at this
year’s event. The sessions will be packed, the Expo Hall buzzing, and
the discussions lively at the key event of the year for the multi-unit
franchising business.
For a look back on the 2010 conference (including the presentations) and a peek ahead to this spring’s agenda, speakers, and registration information, visit www.multiunitfranchising
conference.com/.
Now you can have everyday access to Multi-Unit Franchisee magazine on your computer, at home, or at work. This free online edition
is feature-packed and fully searchable, printable, and downloadable.
Look for the Online Edition link on mufranchisee.com/.
Online
Multi-Unit Community
Check out our new community-based mufranchisee.com website. Your exclusive look into the world of multi-unit franchising. Your
one-stop online shop to find:
• Exclusive articles
• Interviews
• News coverage
• Perspectives
• Interactive networking
• and more....
Franchising.com 3.0 launched!
The new Franchising.com is now ready for use by franchise buyers,
with new and faster ways to connect entrepreneurs with the right
franchise opportunities through cutting-edge content and innovative online tools. Franchising.com is also now on Facebook at www.
facebook.com/franchisingcom: click “Search” for instant access to more than 2,000 brands by industry, location, and investment level. Watch for additional new services in 2011, including a
businesses for sale directory, more franchise opportunity videos, and
an “Ask the Pros” question where users submit questions and franchisors compete for the spotlight by answering them. Looking for a
new brand? Industry news? Browse through our Franchise Opportunities, Education Center, Resources, Franchise Newsroom, and Video
Spotlight at www.franchising.com/.
MUlti-Unit Franchisee Is s ue II, 2011
Big Dreams
Indianapolis native Greg Willman and his friend Phil Salsbery were
corporate types who didn’t know anything about restaurant franchising. But that didn’t stop them from signing on the dotted line in 1998.
“We dove right in,” says Willman. “It was either the smartest or
the dumbest thing we ever did—it almost put us under. We were
small with no restaurant experience, but it ended up working out well
and those stores all continue to do well.”
Willman, who believes in “sweating the details every day,” says
there is no deep, dark secret to their success. “We’re not inventing
anything or doing anything overly sophisticated—we’re serving food.
We’re a meat-and-potatoes, blocking-and-tackling kind of organization,” he says. “We try to be brilliant at the basics every day in