Multi-Unit Franchisee Magazine Issue I, 2015 | Page 7

"As a new franchisee, I was drawn to the leadership position Denny's has in family dining. I love the food, the people and the growth potential. No other brand has this much to offer!" Donnell Thompson Denny's Franchisee, Former McDonald's franchisee, 12-year NFL veteran ER. DIN CA’S. RI SE AME CHI RAN ’S F DAY TO UR NG O I ON LLI I ODUC NTR I 1M $ M OGRA E PR IV T NCEN I Denny's is celebrating 60 years of connecting with diners of all ages! We've been growing since 1953, and today, more than 90% of Denny's restaurants are owned and operated by franchisees. Our commitment to long-term market share growth is supported by the industry's leading program offering up to $1 million of incentives for New & Emerging markets. We are America's Diner. Come see why we're Today's Franchise. LEARN MORE DENNYSFRANCHISING.COM 800 304 0222 ©2014 DFO, LLC 203 East Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based on the potential savings of developing, opening and operating six Denny's restaurants under the New and Emerging Markets incentive program, in comparison to developing, opening and operating five Denny's restaurants without the incentive program. The estimated savings include reduced brand building and royalty fees calculated using the $1,409,000 average unit volume of franchised Denny's restaurants nationwide in 2013, as published in Item 19 of Denny's 2014 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving at the 2013 franchised restaurant sales figure, 620 franchise units, or 45% of the franchised restaurants, actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure document for complete program details, including restrictions such as applicable geography and development time frames. Limited time only. muf1_ads_temp.indd 1 1/15/15 6:14 PM