Multi-Unit Franchisee Magazine Issue I, 2013 | Page 82

InvestmentInsights By Carol M. Schleif Scaling the “Wall of Worry” Taking stock of 2013 to strengthen your portfolio O ctober marked an infamous anniversary on Wall Street. Twenty-five years ago, the unthinkable happened when the Dow Jones Industrial Average dropped a record 106 points to end the trading week at just under 2500. The following Monday, now known as “Black Monday,” the index shed an additional 508 points in one session. While the day’s decline was widely blamed on a newfangled process called “portfolio insurance,” it didn’t help investor psyches that U.S warships started