Multi-Unit Franchisee Magazine Issue I, 2012 | Page 6

Multi-Unit Departments Chairman’s Note Building Your Empire 6 Get your game on at April’s Multi-Unit Franchising Conference! Franchisee CHAIRMAN Gary Gardner CEO Therese Thilgen President Steve Olson Online What’ online @ mufranchisee.com 8 s Vice President Operations Sue Logan Vice President Marketing Kimberlie Guerrieri Focus on Food Food stats from FRANdata and Technomic 62 Vice President Business Development Barbara Yelmene Business Development Executives Jeff Katis Lorena Leggett Judy Reichman Columns Executive Editor Security Managing Editor Share War(e) 64 Online templates give hackers an edge BY DAVID ELLIS Finance Danger Signals? 66 20 signs your business may be in trouble Kerry Pipes Eddy Goldberg ART DIRECTOR Franchise Update media group Samantha Calden DESIGN & PRODUCTION Multi-Unit Franchisee magazine www.petertucker.com Internet Content Manager Benjamin Foley BY STEVE LEFEVER Sales and Subscription Department, Office Manager Investment Insights Senior Project Manager, Media and Business Development Surviving and thriving in a changed economy Contributing Editors Sharon Wilkinson The Next New Normal 68 BY CAROL SCHLEIF Customers Count Name Calling 70 Train your front-line employees in customer engagement BY JACK MACKEY Lyola Shybanova David Ellis Darrell Johnson Mel Kleiman Steve LeFever Jack Mackey Carol M. Schleif Jim Sullivan Thomas J. Winninger Dean Zuccarello Advertising and editorial offices: Exit Strategies Price Match 72 There’s more to selling than accepting the highest offer Franchise Update Media Group 6489 Camden Avenue, Suite 108 San Jose, CA 95120 Telephone: 408-997-7795 Fax: 408-997-9377 BY DEAN ZUCCARELLO Send manuscripts and queries about story assignments to: People Take This Job and Love It 74 franchiseupdatemedia.com mufranchisee.com franchising.com franchise-update.com BY MEL KLEIMAN Multi-Unit Franchisee magazine is published four times annually. [email protected] The 5 things your employees want most Annual subscription rate is $49.00 (U.S.) Franchise Market Update Adaptability: the New Keyword 76 How to be a winner in 2012 BY DARRELL JOHNSON 4 Multi-Unit Franchisee I ssu e I, 2012 For subscriptions email [email protected] or call (408) 997-7795 For reprint information contact Foster Printing at (800) 382-0808 www.fosterprinting.com