Multi-Unit Franchisee Magazine Issue I, 2012 | Page 6
Multi-Unit
Departments
Chairman’s Note
Building Your Empire 6
Get your game on at April’s Multi-Unit Franchising Conference!
Franchisee
CHAIRMAN
Gary Gardner
CEO
Therese Thilgen
President
Steve Olson
Online
What’ online @ mufranchisee.com 8
s
Vice President Operations
Sue Logan
Vice President Marketing
Kimberlie Guerrieri
Focus on Food
Food stats from FRANdata and Technomic
62
Vice President Business Development
Barbara Yelmene
Business Development Executives
Jeff Katis
Lorena Leggett
Judy Reichman
Columns
Executive Editor
Security
Managing Editor
Share War(e) 64
Online templates give hackers an edge
BY DAVID ELLIS
Finance
Danger Signals? 66
20 signs your business may be in trouble
Kerry Pipes
Eddy Goldberg
ART DIRECTOR
Franchise Update
media group
Samantha Calden
DESIGN & PRODUCTION
Multi-Unit Franchisee magazine
www.petertucker.com
Internet Content Manager
Benjamin Foley
BY STEVE LEFEVER
Sales and Subscription Department,
Office Manager
Investment Insights
Senior Project Manager,
Media and Business Development
Surviving and thriving in a changed economy
Contributing Editors
Sharon Wilkinson
The Next New Normal 68
BY CAROL SCHLEIF
Customers Count
Name Calling 70
Train your front-line employees in customer engagement
BY JACK MACKEY
Lyola Shybanova
David Ellis
Darrell Johnson
Mel Kleiman
Steve LeFever
Jack Mackey
Carol M. Schleif
Jim Sullivan
Thomas J. Winninger
Dean Zuccarello
Advertising and editorial offices:
Exit Strategies
Price Match 72
There’s more to selling than accepting the highest offer
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Telephone: 408-997-7795
Fax: 408-997-9377
BY DEAN ZUCCARELLO
Send manuscripts and queries
about story assignments to:
People
Take This Job and Love It 74
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BY MEL KLEIMAN
Multi-Unit Franchisee magazine is
published four times annually.
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The 5 things your employees want most
Annual subscription rate is $49.00 (U.S.)
Franchise Market Update
Adaptability: the New Keyword 76
How to be a winner in 2012
BY DARRELL JOHNSON
4
Multi-Unit Franchisee I ssu e I, 2012
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