MULTI-UNIT
Buyer’s Guide
FOOD
Rankings
& Awards
SM
• #1 in Burger QSR
brands in 2013 Temkin
Experience Ratings
OPPORTUNITY
•#3 in Advertising Brand
Effectiveness by Technomic’s
2013 Consumer Brand Study
SONIC’s highly differentiated
brand and entrepreneurial
spirit make our next level of
growth exciting! We have one
of the most diversified daypart
strategies in the industry that
helps drive traffic all day. We
opened in 1953 and began
franchising in 1959. SONIC’s
System-Wide Sales total $3.79
Billion and our AUV is $1.1M+.
We offer Development, Operations, Staff Selection Training;
National Marketing and
Purchasing support as well as
Product Innovation.
• 26 in Top 500
#
Franchise Chains,
Entrepreneur Magazine
Description
Demographics
SONIC has Multi-Unit
opportunities in markets such
as NY, GA, MA, IL, Hawaii,
IN, and CA. SONIC’s Target
Consumer Profile is A18 49 and Families with Children
with an Average HH size of
2.5+ within a 2-mile radius
of a SONIC®.
Fast Franchise Facts
Franchising Since: 1959
Multi-Unit Franchisee Operating Units: 86%
Total Franchise Operating Units: 3,126
Company Operating Units: 396
Capital Investment: $1.0M - 1.6 + land costs for Free-Standing
Franchise Fee (per unit): $45,000
Royalty Fee (per unit): 5% Max. of Gross Sales
Advertising Fee (per unit): 5%
Earnings Claims: Yes
Build-Out Options: Free Standing with Drive-In Stalls, Indoor
Dining, Airport, In-line, C-Store and Mall
Available Territories: CA, FL, GA, Hawaii, IL, IN, MA, NJ,
NY, NC, RI, WV, WY, And International
SITE LOCATION
Assistance
SONIC® assists you at multiple
phases from Real Estate Site
Selection to Site Design. Other
types of assistance include
Architectural Building Design,
Engineering support, Review
of Site during Due Diligence
phase, Construction Management and we provide an
Approved Vendor list.
Contact
Qualifications
Sr. Directors of Franchising:
SONIC’s Financial Requirements for 2 units = $1.0M
liquidity/net worth of $1.0M.
For 5+ units = $2.0M liquidity/
net worth of $2.0M. We are
looking for active ownership,
a restaurant background by
at least one operating partner,
the ability to develop, lead and
inspire a management team,
strong entrepreneurial skills,
active community membership
and preferably retail sales
experience.
Lori Osley, NE Region
(405) 623-8685
[email protected]
Craig Sherwood, West Region
(972) 989-7705
[email protected]
Steve Bailey, Central and SE Region
(303) 968-4482
[email protected]
SonicFranchises.com
MULTI-UNIT BUYER’S GUIDE 2014
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