Multi-Unit Franchisee Magazine 2013 Buyer's Guide - Page 64

MULTI-UNIT Buyer’s Guide FOOD Demographics Wingstop restaurants are generally neighborhood service restaurants (2-3 mile radius) with a majority of takeout sales. We primarily rely upon a seven minute drive-time base in urban markets and a two mile population base of 40,000 or more. In non-urban environments, the sales radius may be larger but we strive for a target population base of not less than 50,000. A typical Wingstop is located on major traffic arteries with