Multi-Unit Franchisee Magazine 2013 Buyer's Guide - Page 63

MULTI-UNIT Buyer’s Guide FOOD Demographics Which Wich is expanding in both urban and residential areas. Trade area criteria consists of a high daytime employee population within a three minute drive time and a residential population greater than 25,000, within respective defined trade areas. OPPORTUNITY Description Which Wich was a hit from the moment it opened its doors in 2003. Our brand has grown tremendously, we’ve made a lot of improvements, but one thing has never changed: our commitment to serving superior sandwiches in a store as uniquely styled as our concept. Thanks to a superior product, simple operations, and infectious Vibe–together with unparalleled support and leadership– Which Wich offers an exciting business opportunity to passionate entrepreneurs. Fast Franchise Facts Qualifications Royalty Fee (per unit): 6% Which Wich is currently awarding franchising opportunities to passionate entrepreneurs interested in multi-unit development. Individuals must have a net worth of $500,000 and liquidity of $150,000, along with having business experience and strong leadership skills. The best franchisees share our Vibe and deliver superior guest service while creating a superior sandwich experience. SITE LOCATION Franchising Since: Founded 2003; Franchised in 2005 Multi-Unit Franchisee Operating Units: 72% Total Franchise Operating Units: 224 Company Operating Units: 3 Capital Investment: $194,500 - $488,750 Rankings & Awards Franchise Fee (per unit): $30,000, first unit. $25,000, each additional unit. Advertising fee (per unit): 2% - 4% Earnings Claims: No Build-Out Options: In-line, Free-Standing, Malls, Airports, Food Courts, Campus Available Territories: All territories are open. Contact Connie Alires Director of Franchise Development (214) 747-9424 ext. 42 Alex Oswiecinski Director of International Development (214) 747-9424 ext. 41 Which Wich is featured in “Franchising’s New Landscape,” Delta Sky Magazine Feature article, titled “Brown Bagging It,” Food & Drink Magazine Which Wich Founder Named in Top 25 of American Food Entrepreneurs, Gourmet Which Wich Superior Sandwiches Scores in QSR’s Top 10, QSR Magazine No. 1 Fastest Growing Restaurant Chain in the US Chain Restaurant Guide Assistance Which Wich uses demographic, psychographic, and analytical tools to assist in the site selection process. The process is a collaboration between the franchisee, the Which Wich Support Center team, and our preferred real estate brokers who specialize in restaurant placement. MULTI-UNIT BUYER’S GUIDE 2013 58