Multi-Unit Franchisee Magazine 2013 Buyer's Guide - Page 32

MULTI-UNIT Buyer’s Guide FOOD SITE LOCATION Assistance CKE provides franchisees with the development tools they need to grow. We assist with site selection, restaurant design, equipment ordering, construction and training. In addition, we offer a flexible building prototype designed to manage up-front restaurant costs. OPPORTUNITY Description At CKE Restaurants, Inc., The Food is the Franchise®. Parent company to Carl’s Jr.® and Hardee’s®, CKE has built a reputation as the ultimate destination for burger enthusiasts who crave bigger, better burgers. Our best-inclass menu and innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food, clearly setting us apart from the competition. In addition, our marketing strategy has always been as focused as our business strategy. Through edgy,  irreverent advertising, Carl’s Jr. and Hardee’s have become two of the strongest and most recognized brands in the industry. Our commitment to serving high-quality, great tasting products is rivaled only by our commitment to our franchisees. At CKE, franchisees are our top priority and we run the business so our franchisees can be successful. Rankings Fast Franchise Facts Franchising Since: Carl’s Jr. founded 1941 | Hardee’s founded 1961 Multi-Unit Franchisee Operating Units: Carl’s Jr.: 96.6% of stores, 75.3% of Franchisees Hardee’s: 96.1% of stores, 60.3% of Franchisees Total Franchise Operating Units: Carl’s Jr.: 940 | Hardee’s: 1472 Company Operating Units: Carl’s Jr.: 425 | Hardee’s: 470 Capital Investment: Carl’s Jr.: $1.3 million+ | Hardee’s: $1.1 million+ Franchise Fee (per unit): $35,000 with a reduction for additional units Royalty Fee (per unit): 4% Advertising fee (per unit): Carl’s Jr. 5.5% | Hardee’s 5% Earnings Claims: Yes Build-Out Options: Free Standing with Drive-Thru, Airport & Mall locations, Colleges & Universities, Sports Stadiums & Arenas, Build-to-Suit Opportunities Available Territories: Carl’s Jr.: Western U.S. & International; Hardee’s: Midwestern, Southern & Eastern U.S. Both Carl’s Jr. and Hardee’s rank among the top 3 hamburger brands in Entrepreneur Magazine’s 2013 Franchise 500. Hardee’s named a 2012 Top 40 Food Franchise by Franchise Business Review. Qualifications CKE Restaurants is seeking exceptional franchise candidates who have experience operating multiple restaurant and/or hospitality locations and the ability to acquire prime commercial real estate. We require our candidates to have the following financial resources; a minimum of $300,000 in liquid assets and a minimum net worth of $1,000,000 per unit developed, with a minimum, 3 - store commitment. Contact Michael D’Arezzo VP Franchise Sales, North America (805) 745-7842 Jim Sullivan SVP - Domestic Franchise Development