Multi-Unit Franchisee Magazine 2013 Buyer's Guide - Page 26

MULTI-UNIT Buyer’s Guide FOOD Demographics Brixx draws strong appeal with upper-middle & upper-income consumers seeking casual foods prepared with high quality ingredients and house made items. While family-friendly, Brixx enjoys 3 distinct day parts with late night business fueled by craft beer. Vegan and gluten-free options tap Brixx into powerful niche markets. OPPORTUNITY Description Founded in Charlotte, NC, in 1998, Brixx applies fine dining techniques to feel-good food – brick oven pizzas built on dough made from scratch daily, salads, pastas, sandwiches & wraps. The menu is complemented by an approachable selection of craft beers and wines by the glass. Embracing neighborhoods, strong quality of life for staff, uncomplicated kitchen prep and low food costs - 21% in 2012 - are all keys to success at Brixx. Fast Franchise Facts Franchising Since: 2007 Multi-Unit Franchisee Operating Units: 52% Total Franchise Operating Units: 11 Company Operating Units: 10 Capital Investment: $570,000 - $950,000 Franchise Fee (per unit): $40,000 Royalty Fee (per unit): 5% Advertising Fee (per unit): 0.4% Qualifications The ideal Brixx owner has operational or ownership experience in the restaurant industry with $2 million in net worth and liquidity of $200,000. Prospective owners should be prepared to build an organization committed to customer service and excellence of food preparation and quality. SITE LOCATION Build-Out Options: Inline, Free Standing Available Territories: All states in the continental US Contact Sarah Cory | Director of Franchise Development (888) 724-7188 Rankings Named Top 10 Full-Service Franchise Deal by RMGT Magazine in 2012 Named “Concept to Watch” by Technomic in 2013 21 MULTI-UNIT BUYER’S GUIDE 2013 Assistance Brixx works best in AAA real estate lifestyle centers and mixed-use developments near upper-middle and upper-income neighborhoods. Nearby schools and hospitals are a plus. Franchisees get guidance on site selection and syncing the architectural design of our storefronts to location.