MULTI-UNIT
Buyer’s Guide
FOOD
Demographics
• Strong residential
populations
• Drive-thru
• Minimum 20,000 ADT
OPPORTUNITY
Description
• Superior real estate
positioning
Dunkin’ Donuts, America’s
favorite every day, all-day stop
for coffee and baked goods,
continues to implement a steady
and strategic growth plan to
increase its franchised locations across the U.S. To ensure
this success, the company has
extensive franchisee programs
including brand training, franchisee business management
and human resources. Franchisees are supported by an experienced field team including
field marketing, development
and operations.
• Morning drive side
Rankings
& Awards
#1 in Customer Loyalty by
Brand Keys for five years;
ranked by Entrepreneur
Magazine as #1 in Coffee
Category.
SITE LOCATION
Assistance
• Strong vehicular visibility
• Prototypical signage
• Limited obstructions that
may impact customer
reaction time
Fast Franchise Facts
• Minimum of one parking
space per table with a min.
of 18 seats
Franchising Since: 1955
• Option for 24 hour
operations
Multi-Unit Franchisee Operating Units: 95%
Total Franchise Operating Units: 10,000 (Global)
Company Operating Units: 11
Capital Investment: $310,250 to $1,771,300 (cost estimates
are based on strip center end cap restaurant)
Franchise Fee (per unit): $40,000 to $80,000 (varies by market)
Royalty Fee (per unit): 5.9%
Advertising fee (per unit): 5%
Earnings Claims: N/A
Build-Out Options: Free-Standing Stores, End Caps, In-Line
Sites, Gas and Convenience and Non-traditional Locations
Available Territories: : Midwest, Mid-Atlantic and Southeast,
GA, LA, WI, OK, TN, NM, NC, TX, AL, CO, NE (Visit website for
available markets)
Qualifications
Franchising opportunities
range from one unit to multiunit store development agreements. Ideally, franchisees
should possess a minimum net
worth of $500,000 and liquid
assets of at least $250,000
per unit which will vary based
on the opportunity available
by market. Management
teams should possess prior
restaurant and/or foodservice
operations experience.
Dunkin’ Donuts team works
with franchisees to effectively
navigate through the many
challenges of site selection
and development.
Contact
Pamela Gore
Sr. Manager, Franchise
Recruitment
(781) 737-3432
dunkinfranchising
@dunkinbrands.com
www.dunkinfranchising.com
MULTI-UNIT BUYER’S GUIDE 2012
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