MULTI-UNIT
Buyer’s Guide
FOOD
Demographics
Carl’s Jr.® - Residential
population: 25,000+; Daytime
population: 11,000; 55%
18-49; Annual growth rate:
2.5%; Home ownership 66%;
Average household income
$35,000+
OPPORTUNITY
Description
At CKE Restaurants, The Food
is the Franchise®, and Franchisees Are Our Future. Our
best-in-class menu consistently
out-delivers the competition.
CKE’s innovative menu strategy is focused on developing
premium, sit-down restaurantquality menu items that offer
the convenience and value of
fast food. The Carl’s Jr.® and
Hardee’s® menus are designed
to give fast-food customers what they want: bigger,
better burgers. Carl’s Jr.® and
Hardee’s® use edgy, irreverent
advertising to create two of the
strongest and most recognized
brands in the industry.
SITE LOCATION
Hardee’s® - Residential
population: 25,000+; Daytime
population: 11,000; 55%
18-49; Annual growth rate:
2.5%; Home ownership 66%;
Average household income
$30,000+
Rankings
& Awards
Fast Franchise Facts
Franchising Since:
Carl’s Jr.® founded 1941 | Hardee’s® founded 1961
Both Carl’s Jr.® and Hardee’s®
rank among the top 3
hamburger brands in the
Entrepreneur Magazine
2012 Franchise 500.
Multi-Unit Franchisee Operating Units:
Carl’s Jr.®: 96.6% of stores, 75.3% of Franchisees
Hardee’s®: 96.1% of stores, 60.3% of Franchisees
Total Franchise Operating Units:
Carl’s Jr.®: 692 | Hardee’s®: 1,294
Company Operating Units:
Carl’s Jr.®: 425 | Hardee’s®: 469
Qualifications
Capital Investment:
Carl’s Jr.®: $1.3 million+ | Hardee’s®: $1.1 million+
CKE Restaurants is seeking exceptional franchise candidates
who have experience operating multiple restaurant and/
or hospitality locations and
the ability to acquire prime
commercial real estate. We
require our candidates to have
substantial financial resources,
with a minimum of $300,000
in liquid assets and a minimum
net worth of $1,000,000 per
unit developed, with a minimum 3-store commitment.
Assistance
Franchise Fee (per unit): $35,000 with a reduction
for additional units
CKE provides franchisees with
the development tools they
need to grow. CKE assists
with site selection, restaurant
design, equipment ordering,
construction and training.
CKE offers a flexible building
prototype designed to manage
upfront restaurant costs.
Royalty Fee (per unit): 4%
Advertising fee (per unit): Carl’s Jr.® 5.5% | Hardee’s® 5%
Earnings Claims: Yes
Build-Out Options: Free Standing with Drive-Thru, Airport &
Mall locations, Colleges & Universities, Sports Stadiums & Arenas,
Build-to-Suit Opportunities
Available Territories: Carl’s Jr.®: Western U.S. & International;
Hardee’s®: Midwestern, Southern & Eastern U.S.
Contact
Michael D’Arezzo
VP Franchise Sales
North America, Carl’s Jr.®
Tricia More
Director of Franchise Sales
North America, Hardee’s®
(866) 253-7655
www.ckefranchise.com
MULTI-UNIT BUYER’S GUIDE 2012
33