Speakers
MSFW: INDUSTRY
1.30pm – 5pm
30pm
pm
Me b urn Town al
Melbourne Town Hall
8
8am – 1.15pm
15 m
5
Me bour
Melbourne Town Hall
Town all
n
Int rnationa m ke
International markets –
ationa
t nal
jo ning
joining in & standing out
n
tandi
tandin o
Ri har Beer
Richard Beere, Managing Director at
ard eere anagin Director
Direc
e
Fastr Asia Sol tion shed i h
Fastrak Asian Solutions sheds light
stra
ian
lu
eds
on issues, opportunities and trends
n ssues, pportuniti
ortu ties
rends
d
driv n h
driving the Chinese market. Learn how
iv
h nes ma ket. L r how
ark
busi e s
businesses can overcome challenges by
an erc m challen s
alle
l
developing trategies to ncre s hei
developing strategies to increase their
pi
egie
ce
deve pmen
development in s a
development in Asia.
Richar Beer
Richard Beere
ard
ere
Mana ing
Managing irec o
Managing Director
e
F s k
Fastrak Asian Solutions
ian Solution
lu o
Omni-Ch n el etai Execut v t
Omni-Channel Retail Executive at
Cha
hann
ail Execu
IBM,
IBM, Keith Mercier, leads the global
i h erci , lead the glob
cier ads
lob
deployme
deployment of Watson IBM’s cognitive
eploy
Watson, BM’s ognitiv
tson
n ti
computing capability, into the retail
om utin c pabili y nt h etai
n
i
il
industry. In this session you’ll hear about
nd s ry. n his s ss on you’ll ea abou
y
ssio
u
ear bo
the result o
the results of the IBM 2014 Smarter
t
e M
1
m te
C nsumer t y stud design d
Consumer Study, a study designed
u
e g
to help retailers use engaging brand
elp retailers s ngagi
tai
a d
e er enc t tr gthe c stome
experiences to strengthen customer
ence
hen
t m
relationships rive rofit b e row
relationships, drive profitable growth
a on ips,
onsh
ve
fi
a
and build competitive advantage.
buil
buil
ompe t v a v ntage.
ag
Keit Mercie
Keith Mercier
ier
Omni-Channel Retail Executive
mni-Chann
-C n
tai Execut v
Exe utiv
IBM
B
Expe ience cono y
Experience economy – creatively
pe
e
nomy
reat ely
ativ
c necti g ra d and on mers
connecting brands and consumers
ti
r
D scov
Discover what happens when three
over
v
a happen when hree
n
n
e
v
very different Aust alian retailers get
if e e
ustra a retai ers ge
ta
tog her
together to discuss their successful
oge
discus their successf
i
c
f
b and xper nce tra g es earn
brand experience strategies. Learn how
n
w
to engage your customer in a variety of
ngag your stomer i
g g o r
arie
e
t rgeted ay
targeted ways in this panel discussion
et
ays
his pane discussion
i
ne
w
with Jodie Fox (Shoes of Prey), Terri
d
o Shoe of ey T r
oes
oe
Wn
Winter (Top3 by Design) and Gordon
o
Desi
Des gn) an
and o do
Dev (lululemon hletic
Devin (lululemon athletica).
ul
o
tica
Terri Winter
H