| Kitbag | Hip flasks
THE FORMULA 1 OF HIP FLASKS
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avished with more carbon fibre than an oil Sheik’s Zonda, this is the ultimate hip flask for
the world’s best-heeled whiskey aficionados. Built as collaboration between Oakley Inc
and the Macallan distillers this over-engineered piece of industrial art is aimed at “the
industrious and active gentleman ... From the rubberised bottom for a non-slip grip to
a small rectangular air vent on the side of the funnel to allow for ventilation, every potential
circumstance and environment of usage has been considered.”
The design brief from Macallan was to create the “definitive solution” to protect every precious
drop of its finest 22 year-old single malt. To prove the point they produced a big-budget
promotional video showing the flask being dragged around from the back of a GT40, a BMW M3
and a Merc SLS; it’s then dropped from a helicopter before being delivered by a smoking Shelby
Cobra to a naked gal in a roll top bath on a deserted runway ... for some reason.
With a launch price of $1,500 price for the hip flask and a 750ml bottle of whisky - it’s meant
for buyers looking to show it off - only 400 have been released across the US, 40 of those in New
York City. And while the flask itself may lure in younger, edgier Scotch drinkers, the 22 year-old
Macallan is expected to draw fans of elite whiskies because there was just a single cask made of
it.
While we at MotorPunk admire the Oakley Flask’s engineering, and attention to detail, it
wouldn’t look quite right in the breast pockets of our battered Barbours. Also, despite its
extraordinary price tag, the American ad mens’ strapline, “portable purveyor of pleasure”, sounds
more like something you’d find on a tuppenny trollop’s calling card.
48 | MotorPunk October 2013