In conditions like this the only thing you
want to be worrying about is the road
The Swedes are not an emotional people.
But we are rather practical and very
thorough, although perhaps at times a little
on the serious side.
When the folk here at Halvarssons put their
heads together to design new motorcycle
clothing, they don’t start out by choosing
colour swatches for the fabric.
All their energies and creativity go into
producing gear that will protect the rider.
A large part of that job, in our eyes, comes
down to making the rider feel comfortable.
If it’s 80 degrees in the shade, our aim
is to cool him down. If it’s 10 degrees below,
we try to keep him warm. And if the heavens
open, we want to help him to stay dry.
Of course, you guys in England may not
know what it feels like to overheat on the
bike but, from what we hear, you certainly
know what it’s like to be cold and wet.
For information about products and stockists visit
A4 JOFAMA 2016 RAIN MASTER.indd 1
And, as far as we’re concerned, there’s no
combination that’s more dangerous than that.
Here in Sweden it can also get pretty cold
and wet. And for six months of the year, our
days are short and rather dark.
We design all of our clothing to work in
conditions just like this, so over there in the
UK you can rest easy, because if it works in
Scandinavia, you can be pretty confident that
it’s going to work also where you come from.
www.jofama.se
19/2/16 9:45 am