MOST Magazine Fitness APR-MAY'15 ISSUE NO.1 - Page 75

Danielle Fisher Danielle Fisher Rabecca Miller Danielle Fisher growing list of magazine covers including FHM, Status Fitness and Planet Muscle. A long way from where she started, the most challenging part of her job these days is worrying about her gear getting damaged while traveling. …Well, that and the bone she has to pick with some others she has encountered in the industry. “It is challenging for me dealing with other photographers that work for free. It cuts into my livelihood and cheapens why we do what we do. Politically, I stay right with myself and don’t sell out by working for free.” Working with the best artists and stylists in the industry, and occasionally assisted by her lighting technician, Jez, Sarah has made a reputable name for herself with PictureGroove Photography. She prides herself on the all-inclusive shoots she provides her clients, which include wardrobe styling, hair & makeup, as well as the added option of a 90 minute one-on-one coaching session designed to optimize clients’ results. “PictureGroove Bootcamp is mainly for women. It takes place the day before the shoot and we overcome objectives, look in the mirror at poses, facial expressions, body language and things like that. It helps people to not be so nervous in front of the camera.” Nominated as one of the Top 10 Fitness Photographers in the world, Sarah’s fun and lighthearted energy may be the only aspect of her shoots more renowned than her skill level. Known for her out-of-the-box way of thinking, she strives to make her clients happy with the results, having fun along the way. “Knowing that I can wake up and do what I LOVE doing makes me a very happy person. I love to laugh and have fun on my shoots!” Sarah has built her customer base by consistently impressing clients with her bold use of colors and textures, and says she personally >>> www.MOST || FITNESS M A G A Z I N E || 75