MOST Magazine Fitness APR-MAY'15 ISSUE NO.1 | Page 131

Anna Bielkheden

photography, marketing and personal branding.
There have of course been presentations, which
made me a little nervous going into them. But once
I start presenting that all goes away.

well. Years ago we worked with a local school on
an internship program – but since then we haven’t
really. Not because we are not interested, just
haven’t had projects that interns could pop in on.

FMM: You mentioned working with a great team,
how did you manage to find such great talents?
Do you take any interns?
JP: I truly believe that building a great team is an
essential part to running a successful photography
business. I’ve been very fortunate to have the
chance to connect with some great professionals
with fantastic on-set abilities. My lead assistant
I’ve known and worked with for the better part of a
decade; we typically use the same makeup artists;
we just brought on a very talented production
manager and have a very creative videographer as

FMM: What defines the decisive moment of your
photographs?
JP: I truly believe a lot of people can take great
pictures. There is a bevy of viable talents in this
field. That is why my team and I strive to not just
take pictures, but to make pictures that work for our
clients. We want to focus on what our client’s goals
are and help them achieve those goals with the work
we do. That goal could be to get more magazines
picked up off the shelf, or to sell more of a specific
product or service. We keep that in mind when we
approach the creative on our shoots. >>>

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