MOST Magazine Fitness APR-MAY'15 ISSUE NO.1 - Page 10

By: Darcy Tharp hotographer Justin Grant discovered his affinity for portrait photography in the fall of 2002 when he borrowed his brother’s camera to photograph his two children. The results turned out surprisingly well, and Justin decided his life was in need of a big change, so he gave up his software company and become a full-time portrait photographer. Now, ten years later he is a proud, self-taught advertising photographer traveling the world on assignments. Today his client list is vast including companies and people such as: Sony Playstation, MGM Corp, Majesco, Matrix Fitness, Icon Fitness, City Creek - Taubman Group - SMZ, Maggie Sottero, The Light Group, Xyience, Christian Audigier, Rock’n’Roll Marathon, Miss USA Universe, Descente Ski Wear, Del Sol, Cariloha, KT Tape, and JayBird Sports. FMM: When did you book your first major fitness client? Describe the project for us. JG: My first fitness client happened to be Sony PlayStation. I was only one or two years into shooting and stumbled into a meeting with an art director. We talked about my inexperience, and I assured him that I would get things done. I flew out to San Francisco a few days later to shoot the cover of a fitness video game, “Kinetic.” FMM: You started with film camera-what’s your opinion of film versus digital? JG: I believe in the art form of film. It’s beautiful. It’s challenging and something I completely respect and admire. Yet, it’s also not for me at this time. I 10 || FITNESS M A G A Z I N E || APRIL / MAY 2015 love digital. I love the power of creating images from whatever comes to my imagination. I like to create, and sometimes using ones and zeros works best for me. FMM: What is the influence of digital technology on your photography? JG: I don’t follow the latest greatest technology; it’s not important for me to have the newest camera on the day that it comes out. I feel you can create great images with the basics, and I tend not to buy new equipment until I need it. Don’t get me wrong though, I’m not shooting on a Canon 10D or anything ;) FMM: What type of cameras do you shoot with? JG: I shoot mostly with the Canon 5d Mark III. I have a backup Mark II, and I sometimes require a larger format camera for some jobs and then shoot with the Hasselblad 4D. FMM: What’s your favorite lens for fitness shooting and why? Prime or zoom? JG: I’ve recently switched to Prime lenses and kick myself in the ass for not doing it before. It makes such a big difference in quality. My primary lenses these days are the 1.2 50mm and the 1.2 85mm. FMM: When you go on travels, what lighting equipment do you take on a shoot? Do you prefer natural light? JG: I usually rent Profoto packages on location. Or, I haul my lights in a light travel bag. That is not >>>