MOST Magazine Fashion APR'15 ISSUE NO.8 | Page 92

Photographer: Wildcardpix Calgary, Vancouver and Toronto in her native Canada; NYC and Beverley Hills in the USA; London, Dubai and today working out of India and Asia-Pacific. Amrit’s reach is undeniable. As a smart businesswoman, Amrit understands there are several critical elements that any brand should look for in a potential strategic partner and brand ambassador. By utilizing her industry experience and her business and marketing background, Amrit ensures that potential partners have a public brand personality with skills that can be leveraged for great succ ess. Her experience, professionalism, and global connections, along with her strong international recognition (and dedicated online following) allows Amrit to provide today’s most competitive branding agencies a strategic alliance that can truly benefit their clients’ goals. 92 || FAS HI O N M A G A Z I N E || APRIL 2015 ften hailed as a multi-cultural “it girl” Amrit’s ancestry helps her appeal to many in today’s most significant emerging markets including India, Asia and the Middle East. Amrit is a partner who can operate culturally and linguistically in diverse markets, and appeal to women in various regions of the world; making her instrumental to companies looking to gain or maintain a competitive edge. Inspiration and Motivation Everyone who takes on any kind of mission – whether it’s to change one’s self or to change the world – has to be inspired by someone or some vision. This inspiration is what motivates us to keep going when it gets tough and to not quit until the goal is reached. Amrit was first inspired by her