MOST Magazine Celebrity OCT'15 ISSUE NO.1 | Page 90

Photos courtesy of JOVANI.com
www.jovani.com    

ALWAYS BEST DRESSED

EVENING and PROM DRESSES
DESIGNER

By Darcy Tharp

D

ressing pageant winners and prom queens
for decades, the beloved, world-renowned
brand, Jovani Fashions was founded in 1980
by Jacob Maslavi and his sons, Abraham and
Saul. Based in the heart of New York City’s
garment district, the company initially started
as just a 10-person operation, designing
and manufacturing 15 styles of dresses for
specialty boutiques. Today, it is still a family
run business, now with over 50 employees
and continues to produce its own designs,
advertising, and marketing. It is best known
for making fashion-forward and classic designs
that women and girls all over the world admire.

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Jacob started Jovani Fashions with a vision
of creating a glamorous world of designer
dresses. As an entrepreneur at heart, Jacob
made his dream became a reality, and his
sons, Saul and Abraham have continued
their father’s vision by expanding their
brand of eveningwear to fit eve ry aspect
of a woman’s life. The unique styles and
creative twists on the classics that Jovani
is known for have made it a go-to designer
for special occasions around the world.
With the growth of the eveningwear market,
Jovani grew their collection to beyond just
evening dresses. In 1996, the fashion house
brought on American designer Sherri Hill
to assist in the expansion of their prom and
pageant market, and she remained with the
company for the next 12 years. Jovani now
has a variety of collections that range from
prom dresses, it’s more affordable prom line
JVN, mother of the bride, cocktail, pageant
and wedding dresses.