More to Death Edition3 2014 | Page 9

THIS IS AN ADVERTISEMENT a fabulous idea!! In 2002, the National Science Museum exhibited Greenfield Creations coffins alongside other death related objects from their historical collections. William said: “The purpose of the event was to demonstrate changing attitudes to death and how people were now seeking self expression in the manner of death and choice of funeral.” The company was also honoured in 2004, when they were invited to exhibit their coffin at the Design Museum in London as part of the Conran Foundations Collection of ‘ingenious inventions’. William said that it was important that they, as in any industry, gave the customer what they wanted. He said: “People wishing to really personalise a funeral is a growing trend so our range of coffins and bespoke design service needs to take into account that people want variety of choice. “With 20 years of manufacturing under our belts we feel that we have ‘made a difference’.” Greenfield Creations was the first company in the UK to manufacture bespoke cardboard picture coffins. Their product was marketed as the ‘Greenfield Coffin’ when it was first sold, as this was the name of the company at the time. But, in the last few years, William changed the name to ‘Greenfield Creations’. He said: “I felt it better reflected our complete company range of products. We offer an ‘alternative’ to consumers, without compromising on style or design. This gives customers more choice than ever before.” All Greenfield Creations coffins are made to the highest standards, complying with the low emissions levels set by the Government’s Environmental Act and have been tested by the federation of British Cremation Authorities. All the coffins are manufactured from corrugated cardboard, and made from at least 70% post consumer waste sourced from local mills. Greenfield Creations’ material supplier purchases any new fibre or wood pulp from reputable sourc