Which is why Camra is credited as the most
successful single-issue consumer campaign of
all time. In economists’ jargon, economies of
scale have been trumped by economies of scope
(choice).
Is it possible that Britain’s independent
undertakers might buck economic orthodoxy in
the same way as the micro-brewers and chase
off the purveyors of keg funerals?
They have a lot going for them. Like the microbrewers they can compete on price with the
consolidated undertakers. Better still, so
people want
something
better,
something
ethical..
incompetent and greedy are the consolidated
undertakers that indie undertakers are universally
cheaper. It’s absurd!
Because indies are passionate business owners,
they are prepared to work incredibly hard. They
offer a service which is of and for their community.
They offer a quality of personal service which
is everything a funeral shopper could want.
Personal service does not fit profitably into scale
production operations.