Writing the book is one part of authorship.
Once it is written there is marketing. Please
share with us your
favorite methods for
POWER
OF
publishing, and getting reviews. How do you
market your books?
I use social media to promote my books, build
my brand and speaking platform. I like to
make videos which cover different aspects of
my book and my life. As an author I connect
my books to my speaking engagements which
allows me to promote and cover various
ARTICLE
BY pay
RICHARD
MAALA
subject. I also
for assistance
from
promotional professional such as Kisha
Green/Frazier who is incredible with the way
she promotes authors on her various sites and
social media outlets. Her site Diva Book Inc.
http://www.lmgconsultant.com offers plenty of
assistance for an author to get the word out
about their books. An author has to invest in
themselves and their book to get and keep the
word out
Do you have any advice for other authors on
how to market their books?
I would say to authors out here, they should
be online daily having discussing and
conversations which are connected to subject
matter in their book and personal lives. They
should be blogging where they can write
about various subjects which offer readers a
chance to get to know their writing style. They
should look for professional outlets to send
press releases or one sheets to in hope to get
the word out about their books. Finally,
authors must have a website. This acts like an
online business card. This makes the author’s
information available.
Is there any marketing technique you used
that had an immediate impact on your sales
figures?
I find if you are self-published you should be
looking for any and every internet radio show
on the net. It’s a free way to get the word out
there about yourself and your books. You can
also download the show afterwards to play on
your website or other social media sites to
assist in promotions and marketing.
Do you have a trailer or do you intend to
create one for your own books?
I used to create trailers. However, now I don’t
see the value unless, I am going to do a big
campaign for my book. Authors can create
one themselves but I wouldn’t advise that.
People can see through cheap and poorly
done work. If you don’t have the money to do
it professionally save your money and wait.
Patience and Quality are virtues.