SANTÉ • HEALTH
GENERATION NEXT
What is
Beauty?
I
n July 2015, Em Ford, a beauty blog-
ger and former model, published a
video entitled “You Look Disgusting”
after three months of posting pictures
without makeup and enduring the cruel
backlash on social media. The video
stood as a message for being proud of the
skin you’re in, and it shed light on what
people face when they reveal their true
selves without makeup, filters, or photo
editing.
Shortly after the video was posted,
the viral social media hashtag “Dont-
JudgeChallenge” surfaced and captured
how the darkest corners of social media
define that phrase. It all started as a way
to end body shaming but the campaign
backfired when Facebook, Twitter, and Instagram accounts were flooded with teenagers posting videos consisting of themselves with drawn on acne, uni-brows,
double chins, and glasses. After a glimpse
of them at their “ugliest”, many models
cover and then uncover the camera to reveal their “true beauty” sans silly drawings—just a face full of makeup instead.
The campaign meant to diminish cy-
berbullying and allow people a chance to
CONVERSATIONS D’ADOS
embrace their imperfections was the cause
of extreme controversy as the message was
Qu’est-ce que la beauté ?
clearly lost in translation. The campaign
Par | By Sabrina Jonas
kempt eyebrows, and poor eyesight were
E
n juillet 2015, Em Ford, une ex-mannequin et blogueuse du domaine de la beauté, a pu-
generated the opposite effect by making
teens feel like their imperfect skin, unqualities that make people unattractive.
Girls as young as seven were taking
blié une vidéo intitulée « You Look Disgusting » (Tu as l’air affreuse) après avoir affiché
part in this challenge and seemingly being
durant trois mois. Le La vidéo se voulait un message proclamant l’importance d’être bien
standards of beauty. That being said, on-
des photos d’elle sans maquillage et enduré les réactions cruelles sur les réseaux sociaux
dans sa peau, et fit la lumière sur les difficultés auxquelles les gens font face lorsqu’ils se
révèlent sans maquillage, sans filtre et sans montage photo.
Peu après la publication du de la vidéo, le populaire mot-clic « DontJudgeChallenge » a fait
surface sur les réseaux sociaux et démontré comment les recoins les plus sombres des réseaux
sociaux définissent cette phrase. Au départ, c’était une façon de mettre fin à l’intimidation g
46
MONTRÉAL enSANTÉ PRINTEMPS 2016
taught that they must live up to society’s
line comments like “this isn’t a good one”
and “she’s still ugly” were seen on so many
of the videos. It goes to show that even
the “beautiful” have it rough. People will
always have something to say about gg