CLASSIC PROPERTIES
CLARKS SUMMIT, PA
MEMBER SINCE 1947
(570) 587-7000
WWW.CLASSICPROPERTIES.COM
For anyone who is buying or selling a
home, the choice of a real estate agent
is one of the most important decisions
made during the process. The right
agent can become an integral part
of the experience, making it fun and
memorable. Steve Farrell of Classic
Properties in Clarks Summit knows this
all too well, having worked in the real
estate business for more than 30 years.
In this month’s Small Business Spotlight,
Farrell shares his experiences with us, as
well as some tips for those entering the
home buying or selling process.
What sets Classic Properties apart from
other area real estate agencies?
Classic Properties is the number one
real estate brokerage in Lackawanna
County. We are the only real estate
brokerage fi rm with locations in both
Lackawanna and Luzerne counties,
as well as the Poconos. We cover 10
counties in northeastern Pennsylvania,
and we are the only fi rm in the region to
be recognized by Real Estate Magazine
as one of the “Top Independent Brokers
in America” from 2013 - 2019.
How have you seen your business
evolve over the years?
We have heavily invested in training
and technology over the last fi ve years.
Consumers are online and expect to be
communicated with via text or email, so
all of our internal systems are geared
towards this. Our agents are trained
twice a week on the latest technology
and industry trends.
4 • The Greater Scranton Chamber of Commerce
A few years ago,
you opened a new
headquarters on State
Street in Clarks Summit
— how has that helped
boost your business?
The Chamber has
opened up many
doors for us
Opening this
headquarters has
greatly enhanced our
presence and visibility. The brick-and-
slate roof stands out, so it’s a cool,
almost historic building. Clarks Summit
is a busy little walking town, so being
here is great for our clients, agents and
staff.
What is one thing someone selling their
home should be aware of?
The number one thing is to make sure
to hire a broker who provides the best
exposure for your property. Real estate is
primarily marketed in a variety of online
mediums. Most leads come from the
internet, so the company you choose
must have experienced agents who
are readily available to convert these
leads into showings. Also, make sure
that the broker you choose has great
brand recognition, high market share,
trains their agents, and has a viable print
marketing plan.
What advice do you
have for someone
shopping for a new
home?
Make sure that you
have an agent who
enjoys representing
buyers and who is a
strong negotiator.
How has being a Chamber member
helped your business?
The Chamber has opened up many
doors for us from both a residential and
a commercial standpoint. I personally
have worked with the Chamber to place
clients in locations where they can
thrive.
Get in the Spotlight!
Every month, The Greater Scranton
Chamber of Commerce features a member
small business in the Small Business
Spotlight. Don’t miss your chance to be
seen! Visit scrantonchamber.com to apply
for membership or to fi ll out a Small
Business Spotlight application today!