Executive Track
Leveraging Digital Marketing to Promote Your Brand
The Assertive Woman
Living Whole — How Health Increases Productivity and Success In the Workplace
MAURA SMITH
As senior vice president of affiliate marketing at Pepperjam , Maura Smith oversees the client and publisher relationships that drive the success of Pepperjam ’ s omni-channel performance marketing solutions .
DR . CYNTHIA EDWARDS-HAWVER
Dr . Cynthia Edwards- is a
Hawver licensed clinical psychologist specializing in assertiveness , empowerment , coaching and positive psychotherapy .
JENNIFER GALARDI
Nationally recognized star of more than a dozen best-selling dance , fitness and yoga titles , Jennifer
Galardi is considered to be a leading voice and influencer in the health and wellness industry . She has collaborated on titles for Kim Kardashian , Julianne Hough and the hit show “ So You Think You Can Dance .”
Emerging Professionals Track
Lessons to My Younger Self
HELEN LAVELLEE
Helen Lavelle is CEO and Chief Creative Strategist at Lavelle Strategy
Group in Scranton .
Ms . Lavelle served as President of the Northeast Pennsylvania a Chapter of the American Advertising Federation ( AAF ) and served two consecutive terms as Governor of District Two , encompassing NY , NJ , PA , DE , MD and Washington DC .
Through the Ceiling a Career of Lessons Learned
BARBARA MACULLOCH
Barbara Maculloch is the president of NEPA banking at Community Bank NA . Prior to joining the Community Bank team , she was vice president with M & T Bank and responsible for its private banking division . Most recently , Ms . Maculloch served as senior vice president and Pennsylvania market director for Community Bank Wealth Management .
Mastering Social Marketing
TARA SIEGEL
Tara Siegel is senior director of demand generation at Pepperjam , where she is responsible for overall demand generation campaign development and performance , social strategy and management as well as driving new leads for the business .
www . scrantonchamber . com • 7