Benefits of Video Marketing For Your Business
By Erin Webb , YourTownTV YourTownTV . com
Video marketing is the most powerful form of marketing that reaches your customers … period . The latest data shows that video is actually an incredibly essential aspect of any business ’ s marketing strategy . With improvements in technology , video has become easier to create , distribute , and access .
We ’ ve compiled the latest data in video marketing to demonstrate the importance of including video in your marketing strategy . We ’ ve done our best to use the latest and most up to date industry data .
1 .) How Many Words is a Video Really Worth ?
Do you have the time and energy to write 1.8 million words ? That ’ s the equivalent of 3,600 typical web pages . If you write an average of one web page an hour , it would take you 150 days of writing to achieve the impact of one minute of video . When you look at it that way , online video marketing is the single most practical use for your marketing time and energy .
2 .) Video results command far more attention in search results according to an eye tracking study Video thumbnails catch a ton of attention in Google search results , user ’ s eyes are instantly drawn towards them . 3 .) 2 . 79 % of all internet traffic in 2018 will be video .
The world prefers video as its format of choice . Consumers are becoming less and less tolerant of boring products and pages that force them to read through pages of information . Video can convey that same information in a faster and more engaging manner .
4 .) According to Neilson , 87 percent of smartphone and tablet owners are using their devices for shopping activities .
Mobile phones and tablets are increasingly becoming more powerful and versatile . Many smartphone users are using their phones for shopping , and mobile is a platform that ’ s very conducive to video . Think about it ? Would you rather read a long lengthy product description on a small screen , or just watch a quick video that gives you all details without the unnecessary scrolling .
5 .) Broadband speeds will nearly triple by 2018 . By 2018 , global fixed broadband speeds will reach 42 Mbps , up from 16 Mbps in 2013 .
Internet speed used to be a major roadblock for online video start-ups , as well as companies who were trying to use videos for marketing campaigns . However , broadband speeds are rapidly improving to the point where nearly anyone in the world has access to high speed video streaming . Within a few years , the vast majority of consumers will be able to access full HD video with no loading wait . With our current network speeds most people are able to access videos on the go from their mobile phones .
6 .) Personal trainer Carl Juneau experienced a 46 % increase in conversion rates after using video .
7 .) Customers are 1.81x more likely to buy after viewing video as compared to non-viewers .
Consumers who view video are far likely to buy your product . By embedding video you are giving them the choice to receive your message in a superior format .
8 .) Utiliizing the word “ video ” in email subject lines boosts open rates 19 %, click-through rates by 65 %, and reduces unsubscribes by 26 %
Video is the most convenient format for consumers to receive information . Watching a video is easier than reading a long winded article . Utilizing video for your email marketing campaigns is an excellent idea , especially in industries which are conducive to visuals ( such as retail , fashion , self-help , health , fitness , food , and love ).
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