Modern Moto Magazine ISSUE No. 8 May 2018 - Page 27

materials and fabrics helps to fl esh out the design. From there, I work on sketches and eventually technical packages that will get handed over to be developed into a prototype with our manufacturers. We will fi t and adjust the prototypes un l we are happy with it. Then the wear-test process begins. This is the most fun part of the process for obvious reasons. Any adjustments that need to be made are made before we go into produc on. When crea ng a new moto-gear design, what is the top priority? The top priority for me is three parts: comfort, safety and versa lity. What have been some market challenges for created women’s moto gear? The biggest challenge is that humans come in all shapes and sizes, and it is impossible to create a piece that will fi t everyone. We do the best we can to fi t the majority, but some mes some are le out, and that is always a bummer. What’s next for your company and your products? Do you want to grow or change anything? We have a lot of exci ng things in the works. Most of which are top secret but do involve expanding the line into new categories and diff erent markets. Stay tuned at @atwyld. Interview by: Ka e McKay Photographer: Colin Nearman for 805 27