Modern Moto Magazine ISSUE No. 8 May 2018 - Page 26

Anya Violet Atwyld What is your educa on/background? I graduated from the Fashion Ins tute of Design and Merchandising with a degree in fashion design. Do your riding experiences aff ect design? Absolutely! All three of us founders have been riding for our whole lives, and a lot of the pieces we have designed come from our own wants as motorcyclists. We spend a lot of me wear-tes ng each style to ensure that we are personally happy with it before it goes to market. You’ve been riding your whole life; how did you get started? My family used to go camping and riding dirt bikes, and I just fell in love with it. How long have you been designing moto-gear? I have been designing apparel for 13 years but moto gear specifi cally for two. Anya Violet is one of three founders and designers at Atwyld, a women’s motorcycle gear and apparel brand based in Southern California. Anya, together with Jaime Dempsey and Corinne Lan Franco, have created a unique brand using exci ng new and classic designs and technologies to make stylish, func onal and protec ve motorcycle gear. Why did you start designing moto-gear? We saw a void in the market for stylish and comfortable motorcycle gear for women that looks good on and off the bike. We wanted female riders to be able to feel like themselves and refl ect their personal style on the bike. Describe your line of motorcycle gear, its design aesthe c and safety features. Atwyld was designed to incorporate technical fabrics and features while looking good and wearing well on and off the bike. The pieces in our collec on are meant to look as close to regular streetwear as possible without sacrifi cing protec on. Safety features include Kevlar® lining, D3O® impact protec on, Dyneema® Denim and leather. What/who are your fashion inspira ons? Do you have any motorcycle inspira ons? I am defi nitely inspired by vintage fashion and vintage motorcycle gear but also the advancements in modern technology with fabrics and materials. That is actually kind of a common theme as far as inspira on goes for me. The nostalgia of the past, mixed with the wonder of the future, creates a sweet spot that feels really relevant right now. I am also endlessly inspired by space travel and anything sci-fi . What do you ride? My daily rider is a 2013 Triumph Bonneville T100. I also have a 2018 Husqvarna FE 250 Enduro bike, a 1991 Harley-Davidson Sportster and a 1977 Yamaha DT 400. In basic terms, describe the design and manufacturing process? Well, for us it starts with the need or the void. That inspires the concept for the style. Then the hunt for 26