Modern Moto Magazine ISSUE No. 6 - January 2018 - Page 24

FUTURE FORECASTING What trends can we expect to see in the future? From a performance perspec ve, we are very excited to introduce styles that feature a leather that defl ects heat. Summer is riding season, but riders o en ba le high temperatures on the road. This will help to create a more comfortable riding experience without sacrifi cing the safety that quality leather boots provide. From a casuals or streetwear perspec ve, we’re seeing a “maximalism” trend. Customers can expect to see more detailing and embellishments than we’ve seen in the past few seasons, which means more studding, s tch details, textured leathers, fringing and other details on our boots and shoes. Lace-up and engineer-style biker boots are s ll fashionable, and we’re seeing people mix these silhoue es with both formal and casual clothing. For example: dressing down a formal skirt with a great pair of motorcycle boots like you would have done with a sneaker in past seasons. We’re also seeing a western infl uence later in 2018, which is exci ng for us as a brand, and I think will resonate with the customer. Interested in the Harley-Davidson boot line? Go to: harley-davidson.com/shop/womens-motorcycle- footwear By: Margie Siegal in our footwear design. We also need to recognize that our customers wear their boots for a while and, especially when it comes to riding, require performance that doesn’t sacrifi ce style. These customers wear their boots on the bike and around town, so designing with that versa lity and design DNA is always important. SAFETY ISSUES What safety features do you design into your boots? Performance riding boots will have reinforced heels and toes and o en incorporate more technical features like Poron® XRD® for ankle protec on or leathers like TecTuff that withstand high abrasion and deliver heightened durability. We o en incorporate refl ec ve panels or piping and feature other design advances like our Flex- Vent technology that allows air to circulate be er in the boot. For spring ’18, we’re developing footwear with leather that defl ects heat, so I’m also very excited about that. Since our footwear is designed and sold globally, we also work to ensure styles sa sfy the various safety standards in the countries where they are sold. 24