Modern Model Sept 2014 | Page 13

Photo
 ©
 Brian
 Thornton

Central
  with
  everyone
  she
  meets.
  “I
  think
  we
  have
  reached
  a

turning
  point
  where
  technology
  has
  become
  so
  easy
  to

manipulate,
  from
  photo
  ediGng
  to
  false
  news
  stories
  posted
  on

Internet
  sites,
  that
  people
  are
  less
  trusGng
  of
  informaGon
  that

they
 receive
 through
 media
 adverGsements.”

  As
  people
  turn
  more
  towards
  nearby
  trends,
  local
  and

naGonal
  businesses
  should
  try
  to
  find
  more
  effecGve
  ways
  to
  Ge

their
  brands
  and
  services
  directly
  to
  the
  local
  communiGes,

Robinson
 said.

  “I
  honestly
  think
  that
  people
  are
  more
  likely
  to
  buy

something
  because
  they
  see
  a
  friend
  wearing
  it,
  or
  because
  a

friend
  shared
  a
  photo
  or
  informaGon
  on
  a
  social
  media

networking
 site
 than
 because
 they
 saw
 a
 globally-­‐based
 markeGng

ad,”
 she
 explained.
 “The
 local
 people
 that
 are
 wearing
 and
 sharing

the
 clothing
 brands
 are
 the
 new
 ripples
 that
 are
 causing
 posiGve

changes
  for
  companies,
  and
  companies
  should
  find
  ways
  to

harness,
 promote
 and
 grow
 that
 posiGve
 energy.”

  Although
  she
  does
  not
  expect
  a
  telephone
  call
  from

Woolf
  anyGme
  soon,
  Robinson
  conGnues
  to
  work
  on
  ideas
  to

support
 both
 naGonal
 and
 local
 businesses
 posiGvely
 through
 her

modeling
  efforts,
  and
  while