Modern Model October 2015 | Page 2

THE FILTER EFFECT

DO
 NOT

FILTER

DO
 NOT

CROP

DO
 NOT

RECOLOR

DO
 NOT

ALTER

 MARKETING
 YOUR
 OWN

MERCHANDISE

DO
 NOT

RESIZE

W

 ith
 so
 many
 fun
 and
 crea1ve
 smart
 phone

photo
  apps
  and
  filter
  programs,
  it
  is
  o8en
  hard
  for

models
  to
  resist
  conver1ng
  their
  modeling
  por9olio

pictures
 with
 fancy
 light
 effects,
 slide
 shows,
 and
 all

manner
 of
 sparkles,
 spritzes,
 crackles,
 and
 baffles.

  The
  most
  immediate
  problem
  with
  this

begins
  if
  the
  model
  does
  not
  have
  permission
  from

the
 photographer
 to
 add
 different
 effects
 or
 edits
 to

a
 photograph.

  Whether
  the
  photographs
  were
  earned

through
  a
  paid
  workshop,
  through
  a
  trade
  for
  print

agreement,
  or
  through
  a
  group
  photo
  workshop
  or

event,
  in
  many
  cases,
  if
  a
  wriCen
  release
  is
  used,
  it

gives
  the
  photographer
  the
  right
  to
  use
  the
  photos,

but
 usually
 does
 NOT
 grant
 any
 rights
 for
 the
 model

to
 apply
 edits
 to
 the
 photos.

 In
 most
 cases
 photographers,
 who
 generally

edit
  the
  photos
  to
  provide
  models
  with
  what
  they

feel
  is
  the
  most
  professional
  version
  of
  the
  photo,

are
  offended
  when
  the
  see
  the
  photograph
  altered

so
 aggressively
 that
 they
 can
 hardly
 recognize
 it.

  Some
  photographers
  may
  contact
  models

and
 ask
 them
 to
 revert
 the
 photo
 back
 to
 the
 original

version;
  some
  may
  ask
  the
  model
  to
  remove
  the

photographer’s
 name
 from
 such
 custom
 edits;
 other

photographers
  may
  threaten
  to
  sue,
  or
  might

become
 so
 offended
 that
 they
 may
 never
 work
 with

the
 model
 again.

 I
 advise
 that,
 when
 the
 shoot
 is
 being
 setup,

the
  photographer
  and
  model
  work
  to
  carefully
  set

the
  specific
  guidelines
  and
  restric1ons
  on
  how
  the

photos
  may
  be
  used.
  In
  some
  cases,
  if
  they
  cannot

agree,
 it
 is
 beCer
 to
 find
 out
 before
 the
 shoot
 occurs,

rather
 than
 a8er.

Modern Model Page 2

I

 f
 you
 have
 favorite
 photos,
 taken
 by
 your
 favorite

photographer,
 taking
 up
 space
 on
 your
 hard
 drive,
 it
 is
 1me

to
 start
 conver1ng
 those
 images
 into
 products
 that

represent
 you
 (such
 as
 business
 cards,
 composi1on
 cards,

and
 announcements);
 and
 into
 merchandise
 that
 can
 be

sold
 to
 provide
 you
 with
 addi1onal
 income
 to
 con1nue
 to

pursue
 your
 modeling
 dreams.

 Turning
 to
 posters
 as
 a
 posi1ve
 example,
 models

can
 order
 posters
 (some
 can
 be
 printed
 for
 as
 low
 as
 $2
 to

$3
 each
 demanding
 on
 the
 amount
 ordered),
 and
 sell
 them

for
 $10
 or
 more
 (especially
 autographed
 posters).
 It
 is
 a

great
 way
 to
 get
 others
 more
 involved
 in
 your
 modeling

efforts,
 and
 give
 them
 something
 solid
 in
 return.
 Other

merchandise
 items
 can
 include
 calendars,
 postcards,
 digital

images
 and
 screen
 savers,
 and
 even
 decks
 of
 playing
 cards.