Modern Marketing Magazine December 2012 | Page 42

These small actions will be farreaching and may do more to turn this recession around than many other larger-scale efforts. Then use the insights they share to keep building relationships in your market, because Givers Gain® - especially in the current “We” cycle. As you give to other By participating in networking businesses through networking, and working to give back to they will give back to you, too business owners and and that is how we all can take community, you will be doing your part in pulling the economy out of part to create a stronger a recession. economy worldwide - and a stronger global economy makes a better world for everyone. I’ve read Pendulum and wrote an endorsement for it. This book is a must-read for anyone in a networking organization. I feel so strongly about this that I’ve arranged with Michael for all readers of my blog to get a free copy of the book. All Michael asks is that you cover shipping and handling costs (shipments outside the US will be more). Get your free copy of Michael and Roy’s book today. Read it. Dr. Ivan Misner Called the “father of modern networking” by CNN, Dr. Ivan Misner is a New York Times best selling author. He is the Founder and Chairman of BNI, the world’s largest business networking organization. His newest book can be viewed at www.BusinessNetworkingandSex. com. Dr. Misner is also the Sr. Partner for the Referral Institute, an international referral training company. 12 | Smart B.O.M.B. Magazine 42 maxiom