Modern Franchise Magazine August 2013 - Page 66

profile STRATEG Y • • • • • Understanding objectives Research Insight driven Industry experts Integration (e.g. digital / PR / Social Media) SHOPPER ENGAGEMENT • • • • • Creative Mechanic Collateral Call to action Short term hook / long term connection PLANNING • Platform selection & timing • Reporting requirements • Campaign collateral • Stock management • • • • • EXECUTION Staff selection Briefing Logistics Warehousing National supervision & QC • • • • • EVALU ATION On line & e-mailed reporting Insights and recommendations ROI modelling Analyse measureable objectives Staff de-brief 4. What are the main reasons that someone would choose Demoplus to help grow their brand and enhance customer experience? Ambassador Program, enabling 5. What process, services and Ambassadors to by rewarded support do your clients and recognised for excellence. receive? With formal and structured client service standards, tools and processes, clients can be assured of a consistent experience and service. It is our job to seamlessly deliver the best return on investment, make our clients lives easy and make our clients look good. Every client has a personal account manager and campaign coordinator, who fully manage the campaign on behalf of the client and provide a simple welcome pack detailing how the service will work, timeline, client touch points and deliverables. We have developed a planning and campaign management process we call MORE – Maximising Opportunity, Return and Experience. The MORE process ensures a consistent and thorough insight lead approach to strategy development, campaign execution and evaluation. With work volumes six times that of our nearest competitor, our work offer is the most consistent With over 20 years experience and market domination for over and economically viable for the 15 years, DemoPlus continues to Ambassadors allowing us to attract and retain the best staff in lead the market in service the market. An Ambassador development, investment and innovation. We have invested in a stays with DemoPlus an average variety shopper marketing insight of 3.5 years, so developing high levels of expertise across a tools, training and talent. range of channel and categories specialisms, in accordance with Our client service team is the their profile and skill base. most experienced in Australia, with over 200 industry years We have sophisticated experience gained over 7 countries across a broad range campaign management, scheduling and warehousing of channels, products and systems ensuring the right brands. Collectively the team people are at the right location bring expertise from other with the right equipment. With disciplines, including market research, PR, digital, FMCG and offices in every state, we are the only agency that directly retail, enhancing strategy and manages a national workforce on client service capability. a local level, guaranteeing to our clients consistently high We have innovated heavily in standards. shopper engagement methodology, in field equipment Ultimately, the reason someone and reporting technology. We would chose to work with have significantly raised the DemoPlus is we are passionate calibre and quality of our 2000 about our business, our clients strong national team of Brand and our teams. Insightful, Vibrant, Ambassadors, by introducing new recruitment criteria, training, Professional, Passionate and Scalable - that’s what DemoPlus induction and supervision is all about. systems and a Qualified Brand 66 | Modern Franchise Magazine m axiom