Modern Franchise Magazine August 2013 - Page 55

While much of our work has been in coaching and facilitation, and Pacific communications and engagement, we are aiming to increase our business in the area of building cross-cultural effectiveness. It is a key aspect of all business. The qualities we value in ourselves and our clients are; Trust, Commitment, Strong relationships, Generosity, Integrity, Openness, Honesty, and providing practical evidence-based solutions. 2. What was the driving force behind your decision to specialise in the cross cultural awareness aspect of Business? It’s who we are as people. We are a crosscultural couple, family and business. For us, it was a logical extension into the business arena, our key point of difference and an area of potential growth. Equally important for us is that it is work with a ‘good’ societal purpose. Cultural diversity is a feature of Australian and New Zealand society and an integral part of all work teams. Relating effectively with people is a key aspect of any Business. We could see that with an increasingly multicultural workforce, for businesses to get best from their people and benefit from a deeper level of staff and franchisee engagement, they needed to consciously develop effective cross-cultural communications as an essential leadership and team building skill. We have the experience and expertise to help them. 3. What types of customers do you help? What experience do you have helping franchises? We help organisations and teams in the private, public and Not- For-Profit sectors from large and small organisations, franchises and corporates. We work across all levels in organisations but our opportunities have tended to be with influential groups particularly middle and senior leadership teams. We are aiming to do more with franchise groups. 4. Do you service other sectors as well? Yes. Effective cross-cultural communications is an essential skill across all sectors. We have clients in the Food, Retail, Health, Essential Services, Energy, Education, I.T. and manufacturing sectors. 5. What are the main reasons that someone would choose the Catalyst Pacific to help improve cross cultural awareness, their franchise and employment brand? We are client focused and easy to work with. We model what we do and have specific expertise We use professional research based tools and are continually refining our offering and researching international trends and best practise in this area. We work alongside our clients to design, develop and deliver practical outcomes to address their specific needs. 6. What process, services and support do your clients receive? Our business has three main streams of work coaching and facilitation for high performance, maxiom Modern Franchise Magazine | 55