Modern Franchise Magazine August 2013 - Page 38

franchise marketing How the ‘the World’s Laziest Jumper’ Can Help You Make the “Phone Ring” By Richard Petrie Entire Industries Are following People Who Are following People, Who Are Lost. Have you ever wondered what creates a winner? As the young American, Dick Fosbury lined up to take his first high jump in the heats of the 1968 Olympic Games in Mexico he had reason to feel nervous. He was about to use a technique for jumping that had never before been used at the Olympics. Yet despite his nerves, Fosbury also had reason to feel confident, since the history of high jump was written by athletes who were prepared to let go of the old way of doing things and to try something new. As Fosbury began his run towards the bar, he was about to rewrite history and join a long line of athletes who had propelled the sport forward, or more accurately upward. The original winners of the event used a technique known as the eastern cut-off in which they scissored kicked their legs over the bar, but leaned back until their bodies were almost horizontal to the ground. 38 | Modern Franchise Magazine maxiom