MODERN ENTREPRENEUR
The Importance
of Daring
By Siimon Reynolds
O
ne of the most underestimated
parts of becoming a
successful entrepreneur is
increasing your level of daring.
You can read a thousand books
on business and not see daring
even mentioned, but it is a critical
character trait to have if you want to
build an extraordinary business.
You can be efficient. You can be
great at managing your company’s
finances.
You can have strong customer
service. But if you don’t dare to do
amazing and unusual things you
will not reach the highest level of
business success.
54 ModernBusiness
September 2016