MODERN ENTREPRENEUR
25 Tips to Ensure Your Start-Up Is a Success
By Apoorve Dubey
It is rare to find a successful entrepreneur who does not love his work .
The equation is pretty simple : you need money to sustain the company but passion to start it .
Mistakes are part and parcel of the job .
Entrepreneurship is not for the faint hearted . While every entrepreneur starts with a dream of making a dent in the universe , most end up discovering that it is more about survival . Scepticism looms large and the struggle is often tougher than expected . The challenge is to deal with the ups and downs . The initial euphoria of a new company subsides and eventually one has to face the real world : a place full of skeptics . An entrepreneur must learn to cope with all these things and still remain focused at work .
The equation is pretty simple : you need money to sustain the company but passion to start it . They say money is not the goal but a by product of an excellent product or service . Most entrepreneurs quit when it gets tough , but those who are passionate about their work , seem to hang in longer and triumph against all odds .
It is rare to find a successful entrepreneur who does not love his work . It is the joy of work that keeps one going in the turbulent times . It is about defying logic , building dreams and achieving the impossible . In entrepreneurship , things never go in the anticipated direction , almost never .
8 ModernBusiness October 2016